Thursday 26 August 2010

NEW COLLECTION AVAILABLE FROM OCTOBER

For Melissa's 2011 Collection she decided to shoot the new look book in the picturesque setting of Ibiza. The azure sparkling water and atmospheric caves were the perfect choice for the collection. Melissa worked wtih acclaimed fashion photographer Mark Newton who also created the fantastic imagery for the 2009 collection in Marbella. After several model castings Lorraine Van Wyk from South Africa was chosen to front the campaign.

The 2011 collection contains some completely new prints that have never been used before with a selection of bikinis, swimsuits and kaftans and cover-ups all on luxe fabrics with refined details. Some of the favourites from the previous seasons have been carried forward in new prints and colours and with the new styles there is sure to be something to suit everyone!The collection is elegant and refined while still being practical and most importantly flattering!

Check out some of the behind the scene shots:



Here is your chance for a sneak peek at the new 2011 collection!

The 'Alex'

The 'Alex' comes in multi-paisley, peacock and peacock coral - 3 new prints introduced to the Melissa Odabash collection. The Alex is an ideal sun shield and flattering on all figures while still managing to be on tread and fun. Paired with a slip underneath it could also work as an evening dress if teamed with some fabulous heels and some accessories.
One of Melissa's favourie jewellery designers is Pink Powder; check it out on our website!


The 'Capri'
The 'Capri' is this seasons version of the 2010 Marrakech and the renowed 'Florida' which was worn by Cheryl Cole whilst on holiday in the South of France with her then husband Ashley Cole. (pictured below) The 'Capri' is a glamourous one-piece guaranteed to turn heads - just like Cheryl did! It comes in Truffle (pictured) and White embellished with beads and jewels that will sparkle from afar!
The 'Casablanca'

The 'Casablanca' is one of the new shapes. Its perfect for any woman wanting to hide a 'not so perfect bottom' or not so slim hips - especially in the navy. The top is ideal for those with a bigger bust. It comes in Sky (pictured), red, navy and white.

The 'Sandy'
The 'Sandy' is the cover up to be wearing this year, either on the beach or the pool thrown over a bikini or one-piece. It would also look great during the day teamed with a tank top and a pair of jeans or shorts. It would look fantastic teamed with this years Stetson Hat:


The Stetson has always been a firm favourite with celebrities all over the world:


All items are available online at www.odabash.com and from the Melissa Odabash boutique - 48b Ledbury Road, Notting Hill, W11 2AJ TEL: 0207 229 4299 from October 2011.



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