NEW COLLECTION AVAILABLE FROM OCTOBER

For Melissa's 2011 Collection she decided to shoot the new look book in the picturesque setting of Ibiza. The azure sparkling water and atmospheric caves were the perfect choice for the collection. Melissa worked wtih acclaimed fashion photographer Mark Newton who also created the fantastic imagery for the 2009 collection in Marbella. After several model castings Lorraine Van Wyk from South Africa was chosen to front the campaign.

The 2011 collection contains some completely new prints that have never been used before with a selection of bikinis, swimsuits and kaftans and cover-ups all on luxe fabrics with refined details. Some of the favourites from the previous seasons have been carried forward in new prints and colours and with the new styles there is sure to be something to suit everyone!The collection is elegant and refined while still being practical and most importantly flattering!

Check out some of the behind the scene shots:

Here is your chance for a sneak peek at the new 2011 collection!

The 'Alex'

The 'Alex' comes in multi-paisley, peacock and peacock coral - 3 new prints introduced to the Melissa Odabash collection. The Alex is an ideal sun shield and flattering on all figures while still managing to be on tread and fun. Paired with a slip underneath it could also work as an evening dress if teamed with some fabulous heels and some accessories.
One of Melissa's favourie jewellery designers is Pink Powder; check it out on our website!

The 'Capri'
The 'Capri' is this seasons version of the 2010 Marrakech and the renowed 'Florida' which was worn by Cheryl Cole whilst on holiday in the South of France with her then husband Ashley Cole. (pictured below) The 'Capri' is a glamourous one-piece guaranteed to turn heads - just like Cheryl did! It comes in Truffle (pictured) and White embellished with beads and jewels that will sparkle from afar!

The 'Casablanca'

The 'Casablanca' is one of the new shapes. Its perfect for any woman wanting to hide a 'not so perfect bottom' or not so slim hips - especially in the navy. The top is ideal for those with a bigger bust. It comes in Sky (pictured), red, navy and white.

The 'Sandy'
The 'Sandy' is the cover up to be wearing this year, either on the beach or the pool thrown over a bikini or one-piece. It would also look great during the day teamed with a tank top and a pair of jeans or shorts. It would look fantastic teamed with this years Stetson Hat:


The Stetson has always been a firm favourite with celebrities all over the world:


All items are available online at www.odabash.com and from the Melissa Odabash boutique - 48b Ledbury Road, Notting Hill, W11 2AJ TEL: 0207 229 4299 from October 2011.

Back Stage at Britains Next Top Model

Check out these sneek peeks from back stage at Britans Next Top Model

All Melissa Odabash designs are available to buy at

www.odabash.com

Or at our boutique:

48b Ledbury Road
Notting Hill
W11 2AJ
020 7229 4299

Melissa Odabash Guest Judges on Britans Next Top Model

Monday 9th August was the airing of Britan's Next Top Model Season 6, Episode 6 on Living TV. The girls were flown to Spain for a photoshoot for Melissa Odabash. The shoot took place at Spain's SHA Wellness Clinic where Melissa was on set to give specialist advice on how to work the camera and to style the girls in their swimwear. The girls modelled the 2010 collection to stay in the competition. Amba and Nicola were in the bottom two, with Amba being eliminated.

See below for some of the pictures from the shoot:

Nicola wearing the Martinique in Sky, she had the tough job of posing mid-splash!

Olivia wearing the New York in White. Melissa said that Olivia was 'a pleasure to work with' and that she was 'the sort of girl I'd chose to work with on my campaigns'

Tiffany wearing the Miami in Yellow Flower and the Cowboy Hat in Natural/Tiger Eye. Melissa was impressed with Tiffany's attitude towards the shoot.

Kirsty wearing the Trinity in Brown Snake and Martinique bottoms in Brown Snake.

Charlotte wearing the Luxor in Black. Charlotte wowed the judges with her picture and Melissa thought she came out with 'energy and excitment'

Amelia wearing the Cuba in Red. She didnt feel entirely comfortable on the shoot but we think she looks great in this shot!

Amba in the Amalfi in Black Serpent - she seemed almost unconfortable on the shoot.

Alisha in the Marrakech in Olive.

Melissa Rocks Miami Swimwear at the W Hotel

On Friday 16th July Melissa Odabash unveiled her latest 2011 swimwear and ready-to-wear collection on the reunway in Miami hosted by the W South Beach. As well as the latest collection, she also debuted exclusive pieces for the upcoming W Vieques Global Glam Resort collection.

The 2011 collection consisted of her trademark animal prints, bejewelled swimsuits and vintage prints. 'I tried to do a collection you can wear whether you're in St Tropez or in the Hamptons', Odabash explained. 'You don't have to only be from Europe to wear my (designs), so I try to include a little bit for everybody,' she added.

Actress Lindsay Price, model and designer India Hicks, Paul Barcadi, LA Socialites Jill Roberts and Sarah Emanuel, Dee Poon, Susanne Birbragher, Vogue Latino America's Eva Hughes and Ocean Drive's Suzy Buckley and Food Network star Ingrid Hoffman were all in attendance to celebrate Melissa's Swim Week debut.

After the show in the penthouse high above the surf a private dinner was held to toast Melissa and celebrate the new Melissa Odabash W Vieques Global Glam Resort collection. Whilst guests sipped Grey Goose Vodka cocktails and champagne, W's Global Music Director, Michaelangelo L'Acqua, spun tunes from the recently launched Symmentry CD.